Article Vault A - Z (Keyword Optimization)


The Art Of Keyword Optimization

Keywords are the words entered into search engines by people looking for something, or searching. Keyword phrases are multiple keywords used by people looking for something more narrowed or particular. For example, someone who wants general information may search on "Weather" while someone looking for something in particular may use a keyword phrase such as "Tampa Bay Weather" to narrow their search. Therefore, it is important that your web site have good search engine rankings for the particular keywords and keyword phrases that pertain to the products or services you offer.

Avoid Common Keyword Mistakes

Picking the keywords that best represent what business you are in or what service you offer seems pretty easy. For example, you're a realtor, so you should make sure web searchers find you if they select "real estate" and "realtor" because that's how you define yourself. Unfortunately it's not that simple. You need to define yourself as your customers see you, or search for you.

Let’s take the realtor example a little further. If you search on Yahoo, there are about 619 Million listings for "real estate" right now. The largest listing, Realtor.com has a Google PageRank of 7, so getting your real estate site to organically rank in the top 10 would be nearly impossible. Unfortunately, this is where most web site owners and marketers fall victim and end up on page 200 of Yahoo and Google for "real estate" and never see any free search engine traffic.

Optimize Using Buying Keywords

In order to select the best keywords and ensure you are attracting buyers and not just browsers, you need to avoid single keywords and use 2 to 4 word keywords phrases. The reason for this is a potential buyer knows more about what they want than a browser. For example someone browsing for sunglasses made by Oakley, may just search on "Oakley" to learn more. Someone who is ready to buy will search for "Oakley Juliet Polarized Sunglasses" or "Oakley Juliet Free Shipping" to get exactly what they want.

Using the realtor example again, let’s say you specialize in downtown, or urban lofts, in Chicago. You can now use buying keyword phrases such as “Downtown Chicago Lofts for Sale” or “Downtown Chicago Realtor” which are the keyword phrases targeted home buyers are using to search for what you do.

Put Keyword Phrases on your Website

Once you know which keyword phrases are profitable for you, make sure and put them in the of your web site and throughout your site (use a keyword density of 3%-5%) so the search engines will pick up on them and rank you by them. This will help your buying customers find you!

Keyword Optimization Summary

To get the most out of keywords and keyword phrases, follow these simple steps:

- Avoid Ultra Competitive Keywords

- Use 2 to 4 word keyword phrases

- Target Buyers, not just browsers

- Use the keywords your customers would use to find you

- Put your keywords in your web site title and on web pages

Keyword Optimization Help

There are more in-depth ways to find buying keywords that range from looking at what keywords your competitors are using, to looking inside Google and Yahoo to see which keyword phrases are being purchased the most. If you are struggling to find the right keywords for your website, look at hiring a keyword optimization company to find them for you. Prices are usually affordable and will ensure you find and use the keywords your customers would use to find your website.


Can you believe that you can earn money online by choosing the correct words you put in articles, newsletters and on your website? What's even more hard to believe is that this is nothing new to internet marketing, yet its one of the things people spend very little time perfecting. Keyword optimization can have a great affect on the amount of traffic you have, which ultimately leads to how much opportunity you have to earn money online.

People believe that if they make up a few keywords and optimize a few pages here and there, they will be able to climb quickly on the search engines. WRONG!! If you want to truly use keyword optimization to get to the top of search engines you have to research and know what you're doing. So where do you start?

The first step to keyword optimization is obviously figuring out what keywords you will target. Go through your website and each individual page to see what the common theme is. As you scroll through your site write down words that stick out. Remember, if you want to earn money online you have to think like the consumer. When selecting your keywords, try and think about what customers are typing into the search engines to find your product.

When you make your list, it should be a fairly extensive list to give you options. This way you can go back and narrow your list down to exactly what you want. After you have your list you want to decide on what to use for your keyword optimization. To have the best shot at success it is wise to go with less common phrases.

The reason for this is because targeting phrases such as "gambling" or "sports" are extremely competitive and difficult to get to the top of the search engine. If you make the keyword more specific such as "gambling at home" or "gambling online," you have a better opportunity of getting to the top.

After you have come up with a promising list, you want to research for stats. Visit Overture's keyword suggestion tool and type in the keywords you have come up with. This tool will tell you how many times each keyword has been searched on Overture over the last month to give you a general idea of how popular your keywords are. Another website that is perhaps more accurate is WordTracker, but it does inquire a fee to use.

The steps listed above should help you create and modify a keyword optimization list that is efficient. The whole goal in this entire process is generating more traffic through the search engines, which will in turn earn money online for your business. It is a simple process that can make a world of a difference in your traffic volume and revenue.


Keyword Optimization: The Key To Making Money Online

If you want to build a successful money making website, you had better start paying attention to the words that appear on said website. The words that are appear over and over in your text may be the difference in how much money you make on the internet. Keyword optimization is a great way to increase your traffic, thus generating more sales and more potential return customers.

What is amazing is how little people know about keyword optimization. Along with how little time they care to invest into learning the nuances of it. While there are plenty of things to worry about when attempting to build a successful money making website, keyword optimization should certainly be toward the top of that list.

When people do attempt to use keyword optimization in their content, some mistakenly believe that making up random words to fit the text will do the trick. The problem is that they don't know which of these keywords are actually being searched by their potential customers on the internet. The key to optimizing for specific keywords is to identify which of these keywords your customers are actually using as their search terms and phrases.

Before identifying what is being searched for you have to identify what the common theme of your website and each individual page is. By narrowing down the common themes, you will have a better idea of what keywords to optimize for. The closer your keywords are associated with the central theme of your website, the better chance you have of attracting quality prospects and creating a successful money making website.

After identifying the common themes, you want to begin researching for what your potential customer is actually plugging into the search engines. You can go to websites such as Pixelfast or Wordtracker to find these results. There are other websites that charge you for an extensive list, but these two are the best free lists. From this list you will find the various ways people are searching for whatever your website, or more specifically webpage, theme is.

For example, if your common theme is internet marketing, other terms that are searched include, internet marketing strategy, internet marketing online, internet marketing company and so on. How you optimize your site for these keywords is by placing them within the flow of your content on your website and on the titles of pages. You want to scatter them within the content quite a bit, but it is important that you don't flood your potential customer with keywords.

Keyword optimization is a great way to generate high traffic volume and build a successful money making website. If you can master the art of keyword optimization by knowing what keywords to use, how to insert them within the flow of the text, and how to use them as often as possible without flooding your visitors, you are sure to increase your website traffic and accomplish your goal of building a successful money making website.